Circular Uppsala is an initiative for a more sustainable city that reuses and recycles more waste, and takes responsibility for our precious drinking water.

The city of Uppsala wants to reduce the amount of plastic found in the general waste, reduce food waste, and lower the amount of used water from 138 liters to 100 liters per person/day.

The solution was to show how long it would take to fill famous landmarks in the city with the left-over food, the amount of misplaced plastic and the amount of water we’re trying to save.

We created animations of the various landmarks as most of the campaign went on social media, with additional print ads, digital ads and a tabloid sized newspaper sent to all the households in the region.

Football without borders is a project set up by a national insurance company, together with Swedish top flight football club IK Sirius, to help prevent segregation and keep young people in socially excluded areas away from criminality by providing an opportunity for them to play football during evenings and weekends.

The film follows Roro who has been part of the project for over ten years and now helps out as one of the coaches, and what it has meant to him.

In memory of the times we didn’t recycle plastic.

An installation next to the cathedral we created a gravestone filled with plastic, and 4000 “grave lanterns” recognizing the amount of plastic an average Swedish family throw in the bin every year.

Advertising to sell child insurances for Swedish insurance company Länsförsäkringar.

Branding for the 2020 Swedish Athletics Championships.

A selection of logos.

Logo for the brand new football stadium in Uppsala.

Thank you for listening! A fun way to remind people to socially distance on public transport by creating a playlist with song titles reminding of ones responibilities.

The Swedish national campaign informing about the new laws on consentual sex. The three celebrities fronting the campaign are Oskar Linnros (musician), Ellen Bergström (actress) and Emil “HeatoN” Christensen (e-sport legend).

Visit frivilligtsex.se fore more information about the project.

Uppsala county council has received worldwide recognition for its work on climate and culture. Great, of course. But how do we create a sense of pride among the locals? So, we asked them, what do you enjoy the most with living in Uppsala? It resulted in a digital travel guide for locals and visitors, made by the people who know the area the best, and an exhibition with the best images that were uploaded to the site.

Elitidrott Uppsala (Elite Sports Uppsala) is a cooperation between the 18 professional sports teams in the city of Uppsala in Sweden. I designed the corporate identity for them.

A magazine all about climate change for County Gävleborg.

What is ok and not ok to flush down the toilet? Together with Uppsala Water we created “Nej eller Okej” (No or Okay), wrote a song and launched it on Youtube, Social Media, outdoor advertising and karaoke style banners in a attempt to get children involved and influence their parents.

Since 1986 Marine Jet Power has been building and delivering the most durable and efficient waterjets available. Today, MJP continues that legacy with constant innovation and world-class customer support. From passenger vessels to luxury yachts and governmental applications they customize a solution to fit your vessel requirements.

I designed the campaign for their new X-series waterjet including updating the whole MJP brand.